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Purpose-Built Private Credit Platform
Anchored by Real Assets and Cash Flow

Grow your investment property portfolio with a private money partner
who delivers speed, flexibility, and simplicity.

About Us

SimpleLEND, a division of SimpleCITI, structures, originates, and services asset backed credit across Commercial Real Estate, operating companies, and specialty finance niches that traditional lenders overlook. We target borrowers and transactions that require custom structuring, speed of execution, and post-close oversight. Each vehicle operates under a tailored IMA with SimpleADVISORY.

Originate & structure senior loans, mezzanine tranches, and preferred equity secured by hard collateral or predictable cash flow

Build & manage credit vehicles

Price & protect through disciplined underwriting, covenant engineering, and clearly defined exit pathways

Monitor & report via third party servicing, internal dashboards, and investor portals

Why Choose SimpleLEND?

At SimpleLEND, we provide tailored lending solutions designed to meet your financial needs with speed, flexibility, and trust. Whether you're a borrower looking for quick financing or a broker seeking a reliable lending partner, we deliver personalized service that sets us apart.

SimpleLEND

Core Programs

Residential Transition Loans (RTL)

Short term first mortgages or construction loans secured by residential property.

Commercial Bridge Lending (CBL)

Transitional debt for value add or repositioning CRE; interest only, milestone linked draws.

Preferred Equity

Structured junior capital with pledged shares, cash flow sweeps, or priority distributions.

Equipment & Tech Leasing

Financing for GPU clusters, industrial machinery, and fleet assets via FMV, TRAC, or sale leaseback formats.

Revenue Based Finance / Merchant Cash Advance (RBF/MCA)

Short duration advances to businesses secured by recurring revenue or receivables.

Who We Serve

Investors

Family offices, RIAs, HNWIs, and institutions seeking income-oriented private credit with downside protection.

Borrowers

Operators & developers needing flexible capital delivered with execution certainty.

Brokers Seeking a Reliable Lending Partner

Originators & specialty finance platforms looking for an aligned, programmatic capital partner.